About Us

Our Mission

Blue Shore Co was founded by a 20-year-old ocean advocate with a deep passion for marine conservation. Since launching at just 15 years old, our mission has remained clear: create sustainable products that make a real difference in protecting our oceans while raising awareness about the threats facing marine life.

What We Do

We design and sell a curated collection of beach and Florida-themed products, including t-shirts, sweatshirts, and stickers. Every item is crafted with sustainability in mind—all our packaging is eco-friendly, and we're committed to minimizing our environmental footprint.

Why Sharks Matter to All of Us

Sharks are far more than fascinating creatures—they're essential to the health of our oceans which means also to human survival. As apex predators, sharks maintain the balance of marine ecosystems by regulating fish populations and keeping ocean food webs healthy. Without them, entire ocean systems can collapse, affecting fish that millions of people depend on for food and livelihoods.

Sharks also play a critical role in carbon cycling, helping to regulate ocean chemistry and combat climate change. Yet these vital animals face unprecedented threats from overfishing, habitat loss, and pollution—challenges that demand urgent action and awareness.

Our Commitment to Shark Conservation

Our founder is studying biology at Vassar College with a particular focus on sharks. She's passionate about combining her business with shark education and conservation efforts. As we expand our shark-themed product line, we're committed to donating a portion of those proceeds to shark conservation organizations, ensuring that every purchase directly supports the protection of these incredible animals.

                             

 

 

Adeline Richardson (Owner and Founder)